DEMAND for banking services are on the rise due to increased awareness on the significance of saving for various purposes.
This was said yesterday in Dar es Salaam by the CRDB Bank Director of Market Research and Customer Service Ms Tully Mwambapa on the ongoing 35th Dar es Salaam International Trade Fair (DITF) that people have realised the importance of banking services.
She said the increased demand was substantiated by the turn up of people seeking banking services, where CRDB was in this year's trade fair present as the only bank offering full fledged bank branch.
She said for example, in just first four days of the exhibitions, almost 500 customers turned up for the banking services, nearly 100 new customers opened new bank account and more than 1,000 people seeking various information on banking services.
''This is a clear indication of the increased responsiveness to banking services especially the importance of saving for both investment purposes and for future time,'' she said.
According to recent statistics, only 12 per cent of the total population was making use of the banking service, while the rest were either unaware, ignored or the services have not reached them.
In his opinion, Mr James Dado who was among the visitors at the CRDB pavilion said excessive poverty was one of the major impediment for most Tanzanians to explore various banking services particularly saving.
He said where there were vibrant economic services, the demand for banking services were higher compared to the impoverished society.
According to Ms Aisha Hamdan, majority of Tanzanians were living at the subsistence level, that what is earned is consumed and nothing remains for saving. ''The government should continue with various efforts to empower its people for them to have extra income for saving,'' she added.
She however, challenged banks to extend financial services to reach the rural community which was mostly engaged in agricultural activities.
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